Founded by Debbie Sterling, a Stanford-trained Engineer, GoldieBlox designs toys for girls that promote engineering principles while “disrupting the pink aisle.” Their product line contains building kits that focus on skill concepts such as; wheel & axle, hinge & lever, and belt drive systems. Their apparel contains their “more than just a princess” slogan complete with images of tools.
GoldieBlox earned this 30-second commercial by beating out tens of thousands of other small businesses as part of the "Small Business Big Game” contest sponsored by Intuit. Take a look at the (extended) clip below and feel free to leave your thoughts in the comments! Personally, I can’t wait until my daughter is old enough for one (or all) of these kits.