While on my way to drop off Lauren this morning she read a tweet from Kaitlin Maud regarding these new "Shape Ups For Girls" by Sketchers. We both began FUMING in the car about how disgusting and appalling this was. I am outraged that a company could think this was 'great'. Although A Skechers spokesperson said the shoes are not made in preschooler size (that they start at size 2 the average size of a 7-year-old) the The commercial features a few skinny young girls singing "Heidi's got new Shape-Ups, got everything a girl wants. She's got the height, got the bounce. She's lookin' good and havin' fun 'cuz Heidi's got new Shape-Ups." Later in the commercial this Heidi character is chased by three lethargic boys dressed as a hot dog, a cupcake and an ice-cream cone.
A 2010 University of Wisconsin study commissioned by the American Council on Exercise compared exercise wearing rocker bottom shoes and regular running shoes. The study found there was no fitness benefit to wearing rocker sole shoes. The study was cited in a 2011 class-action lawsuits alleging false advertising by New Balance, Reebok, and other manufacturers." --- So now not only are they pressuring girls to be skinny when they are in 1st grade, they are LYING about the shoes health benefits to make a quick buck. They get paid and the girls get a complex. Thanks Sketchers.
Sketchers Twitter @SKETCHERSUSA
Rocker Bottom Shoes promote FALLING